|
|
 |
|
 |
|
 |
|
 |
|
 |
|
|
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
Trademark
Seminar:
Strengthening Your Brands in a Global Market:
A Trademark Seminar for Owners, CEOs, IP Officers, lawyers, Marketing
Officers and Others Interested in Intellectual Property Law
| June 13, 2002 |
Bonaventure Hotel, Los Angeles 404 South Figueroa St. (at 4th Street) |
| June 20, 2002 | Downtown,
San Diego 550 West C Street, 12th Floor |
Click
here to view agenda in PDF format*.
*Click Here
to Download Acrobat Reader
Agenda
Registration 12:30 - 1:00 pm
1:00 - 5:00 pm
| Selecting an International Brand | |
|
Clearance (including
Internet searching) Strong v. weak marks What makes a good brand? |
|
|
| Generating Revenue Through Brand Licensing | |
| Licensing Strategies Domestic and international |
|
|
|
| Preventing Brand Infringement and Dilution on the Internet | |
| Metatags Jurisdiction Foreign usage of your mark ICANN Anti-Cybersquatting Act |
|
|
|
| Brand Enforcement Strategies | |
| Bombastic letters
or Mr. Nice Guy? ICANN proceedings TTAB proceedings Lawsuits IP insurance |
|
5:00 - 6:00
Cocktail Reception
This seminar is approved for MCLE credit by the State Bar of California in the amount of 3.5 hours and is applicable to most other states' MCLE requirements.
Cost is $80.00 and includes materials and cocktail reception
Join us for this timely seminar that will focus on how to strengthen and enforce your company's brands in a global market. Learn the "nuts and bolts" of how to select a strong brand that will hold up internationally. You'll also learn about the elements that make a good brand and how to expand your brands through licensing.
© 2008 Knobbe, Martens, Olson & Bear, LLP, a Limited Liability Partnership including Professional Corporations. Site Map